We are obsessed with Pinterest along with its bagillion followers who use the app daily. Pinterest is great for inspiration and DIY projects, but as young entreprenuers its excellent for helping to market your business.
Pinterest is opportunity, its like instagram but much much better for companies! This is because you can target your audience and drive traffic to your site with active back links.
Today Fierce Society will show you three ways to build a successful Pinterest campaign for your business and brand.
#1: Increase Your Brand Position
Do you want to establish your position in your industry? Well Pinterest can help you acheive this goal.
Our first suggestion is to create several (visually appealing) Pinterest boards that provide useful information to your followers while promoting your business/ brand in a fun way. For example MUA’s should provide DIY and helpful tutorials on their photoboads to build their audience engagement.
Also understand that sharing is caring 🙂 you don’t have to create all the content that you pin on Pinterest. To help your growth, share from a carefully selected combination of sources so that your boards contain the most accurate and useful information available. (Like a breakdown of ingredients in certain Sephora products if you are a make up artist who’s niche is organic products, or even video tutorials from your youtube accounts on topics like how to pair your eyeshadow color and lipstick color).
The Point: pin relevant and helpful resources. Your followers will come to think of your brand as the go-to place for reliable information. And as you increase your position and foot hold, you’ll continue to build trust, which could lead to increased customer loyalty and engagement.
#2: Expand Your Reach
Do you want to expand your reach and grow the size of your audience? Consider using the community on Pinterest.
Use Group Boards and collaborate with social influencers and popular pinners who have a large following to expose your brand and content to more people.
Make sure to choose who you share your boards with carefully.
Your followers will see what your contributors pin, and what they pin will reflect on your business, so trust between everyone is important.
The collaboration should benefit both parties, of course. A poorly, unthought out collaboration built around content that isn’t relevant to your existing audience could lead to a loss of followers, this holds true across any social media platform. (If you are a makeup artist you would not want to collaborate with a tire company simply because they have 7 million followers). Collaborating with someone outside of your niche that does not compliment it and you will surely lose followers. The collaboration must make sense.
With careful thought this is a great way to get in front of a wider audience.
#3: Drive Traffic to Your Site
Are you interested in getting more traffic to your site? Then consider using Pinterest. Pinterest drives more referral traffic to your than LinkedIn, Google+ and YouTube combined.
To benefit from Pinterest, Pinterest users first have to be attracted to your pins and repin them to their boards. The most successful pins on Pinterest have some traits in common. They combine great images with content to solve a problem, inspire, or spike interest in a hobby or activity (especially DIY projects).
And a huge following isn’t necessary to drive traffic to your site! Pins and repins can bring 100,000 people to your website even if you have only 400 followers. NO JOKE!
Do you want to know how your Pinterest marketing is working for you? Measure the reach of your content on Pinterest with these useful tools.
#4 Tracking Your Progress
The Pinterest Pin Count tool will show you the number of times a page or blog post from your site has been pinned and repinned within Pinterest.
Pinterest’s free web analytics tool will help you determine which of your pins drive the most click-throughs to your site.
Use the metrics and information from each of these tools to help you replicate content that receives a high percentage of pins and drives high traffic.
Regardless of the goals you pursue and the strategies you implement on Pinterest, there’s one overall principle that should guide your social media marketing: the content you deliver should benefit your current and potential customers.
Pinterest lets brands deliver that content in an easily shareable format that leads to increased visibility and higher traffic numbers.
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