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1. Mayfair is the most effective filter.
The researchers found that while #NoFilter is the most used hashtag on

Instagram, the Mayfair filter is actually the most successful at encouraging follower interactions.

2. Sunday and Monday are the two best days to post.
While Thursday is the day people post the most, Sunday and Monday are the two days where engagement is the highest. So if you want more likes and more followers, post things on Sundays and Mondays with a high number of hashtags.

3. More #hashtags increase engagement from followers
We can all probably agree that few things are more annoying than when a #caption #is #literally #nothing #but #hashtags, right? But as it turns out, those kinds of posts do much better in terms of engagement than posts that only have, say, one or two. “Accounts with less than 1,000 followers where a post with 11 hashtags received an average of 77.66 interactions,” the report says. The message: the more hashtags you use, the better.

4. There is no time of day better than any others to post photos.
Contrary to what might seem logical, there’s no better time a day to post photos for maximum engagement. In terms of photo posts, Instagram pretty much produces the same levels of engagement around the clock, 24/7.

5. For videos, though, after-hours posts do much better.
The research found that for videos, the data is different. Videos posted after work hours, between 9 p.m. and 8 a.m., by far have the highest number of interactions.


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